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本研究探讨了为“苏门答腊银”珠宝店开发电子商务信息系统的方案，旨在提高销售效率并克服其当前手动系统的局限性。手动系统阻碍了运营效率，限制了市场覆盖范围，并使企业无法实时跟踪销售情况。 本研究采用原型法开发了一个以用户为中心的系统，该系统集成了实时数据追踪、自动生成销售报告以及改善客户访问体验等功能。该系统基于CodeIgniter框架设计，并采用MVC（模型、视图、控制器）架构，以实现模块化、高效的系统架构。 研究结果表明，电子商务系统的实施显著提升了该商店的运营效率，使其能够更好地管理客户交易、销售数据及市场推广活动。该系统还通过提供自动化报告和实时销售分析，帮助商店管理层做出更快速、更准确的决策。 本研究得出结论：采用此类系统能为中小企业（SME）带来巨大益处，特别是对于那些希望从传统销售模式向数字化销售模式转型的企业，从而确保其在现代市场中的竞争力。研究结果强调了整合数字解决方案的重要性，这有助于简化销售流程、提高客户满意度并支持业务增长。
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参考
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