Analisis Penjualan Produk Olahan Pisang dan Ubi pada Usaha Dream Food sebagai Makanan Kekinian
PDF

Keywords

Keyword: sales, Chocolate Bananas, Tela-tela

How to Cite

Naibaho, A. A., Lase, T. W., Adeline, A., & Harefa, M. S. (2024). Analisis Penjualan Produk Olahan Pisang dan Ubi pada Usaha Dream Food sebagai Makanan Kekinian. J-CoSE: Journal of Community Service & Empowerment, 2(1), 41–49. https://doi.org/10.58536/j-cose.v2i1.99

Abstract

Bananas and sweet potatoes are foods that are easy to get and are popular with many people in Indonesia, especially the younger generation, and considering the health benefits of bananas and sweet potatoes, a campaign has been launched to encourage the younger generation to be more active in consuming bananas and sweet potatoes. sweet potato. The main objective of this article is to understand the sales of processed banana and sweet potato products in the Dream Food business as contemporary food products. The research method used in this research includes literature study methodology, namely using qualitative methods to obtain descriptive data. The results of this research are that marketing processed bananas and cassava can provide promising and profitable opportunities for future businesses

https://doi.org/10.58536/j-cose.v2i1.99
PDF
Abstract view : 262 times PDF : 366 times

References

[1] I. Y. Musyawarah and D. Idayanti, “Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Pada Usaha Ibu Bagas di Kecamatan Mamuju,” Forecast. J. Ilm. Ilmu Manaj., vol. 1, no. 1, pp. 1–13, 2022.

[2] Mujiono, “Jurnal ekono logi ISSN 2355-6099 195,” Penerapan Anal. Swot Dan Manaj. Mutu Terpadu Dalam Penetapan Strateg. Pemasar. Toserba, vol. 4, no. April, pp. 195–202, 2020.

[3] A. Seftianti and Imam Abdul Aziz, “Pendampingan Produksi UMKM Dalam Meningkatkan Usaha Sale Pisang Di Desa Padamulya,” ALMUJTAMAE J. Pengabdi. Masy., vol. 1, no. 1, pp. 40–45, 2021, doi: 10.30997/almujtamae.v1i1.2908.

[4] Heny Herawati, “PENGARUH IKLAN MEDIA SOSIAL INSTAGRAM DAN CELEBRITY ENDORSER ( SELEBGRAM ) TERHADAP MINAT BELI (studi kasus pada toko online shop Keripik pisang coklat Krispbo.id ).,” J. Manaj. Bisnis Kreat., vol. 6, no. 1, pp. 81–97, 2020, doi: 10.36805/manajemen.v6i1.1191.

[5] L. Mufidah, T. Sulistiyani, E. Rachmawati, and R. C. M. A. Stj, “Pelatihan Olahan Singkong dan Pisang untuk Pemberdayaan Masyarakat Desa Wonotopo,” J. Abdimas Akad., vol. 2, no. 1, pp. 66–74, 2021.

[6] E. Olivia, “13.70.0088 ELSA OLIVIA (6.5).BAB I.pdf.” .

[7] K. Pisang et al., “Jurnal abdi insani,” vol. 9, pp. 1555–1563, 2022.

[8] H. Husman and S. Ariyono, “Rancang Bangun Mesin Pengiris Singkong,” Manutech J. Teknol. Manufaktur, vol. 10, no. 02, pp. 31–34, 2019, doi: 10.33504/manutech.v10i02.65.

[9] S. Ernawati, M. Badar, and T. Squard, “Pemberdayaan Masyarakat Melalui Pelatihan Pengolahan singkong sebagai Potensi Lokal Di Desa Teke Kabupaten Bima,” J. PEPADU, vol. 1, no. 4, pp. 523–528, 2020, doi: 10.29303/jurnalpepadu.v1i4.145.

[10] M. H. Suherman, Muharnif M, Ilmi, Syofyan Anwar Syaputra, “Review Mesin Pengiris Keripik Singkong,” ATDS SAINTECH -Journal Eng., vol. 2, no. 2, pp. 29–37, 2021, [Online]. Available: https://ojs.atds.ac.id/index.php/atdssaintech/article/view/34/32.

[11] R. D. Nur’aini, “Penerapan Metode Studi Kasus Yin Dalam Penelitian Arsitektur Dan Perilaku,” INERSIA lNformasi dan Ekspose Has. Ris. Tek. SIpil dan Arsit., vol. 16, no. 1, pp. 92–104, 2020, doi: 10.21831/inersia.v16i1.31319.

[12] F. Handayani, J. Kadang, and I. Syrifuddin, “Penerapan Strategi Pemasaran STP (Segmenting, Targeting, Positioning) pada Usaha Toreko,” Empiricism J., vol. 4, no. 1, pp. 208–212, 2023, doi: 10.36312/ej.v4i1.1170.

[13] K. Ayu Tridyanthi, Aidhawani, A. Fadillah, A. Sefina Annisa, and Suhairi, “Strategi Segmenting, Targeting, Positioning dalam Pemasaran Global,” MAMEN (Jurnal Manajemen), vol. 2, no. 1, pp. 151–158, 2023, doi: 10.55123/mamen.v2i1.1614.

[14] Sri Aderafika Sani and Nuri Aslami, “Strategi Pemasaran STP (Segmenting, Targeting, Dan Positioning) Pada Produk Kecantikan House Of Beauty Cabang Kota Pematangsiantar,” MAMEN J. Manaj., vol. 1, no. 1, pp. 18–26, 2022, doi: 10.55123/mamen.v1i1.5.

[15] M. A. Karim, E. M. Ratnaningtyas, D. Susilawati, M. A. Karim, E. M. Ratnaningtyas, and D. Susilawati, “Analisis swot sebagai dasar penentuan strategi pemasaran produk pada toko frendy sport,” J. Manajemen, Akunt. dan Ekon., vol. 2, no. 1, pp. 51–57, 2023.

[16] Nuraini and Eni Widhajati, “Strategi Pemasaran Online Terhadap Peningkatan Penjualan UMKM Di PLUTKUMKM Tulungagung,” J. Benefit, vol. 6, no. 1, pp. 58–66, 2019.

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Copyright (c) 2023 Annisa Azzahra Naibaho, Tri Wandani Lase, Adeline Adeline, Meilinda Suriani Harefa

Downloads

Download data is not yet available.